From Boomers to Zoomers

Rebecca Skelton • Oct 17, 2023

What Matters Most at Work Across Generations

At Musterrecruit, we specialise in recruiting across the automotive sector, which includes a large range of different types of roles. Our pursuit for the perfect candidate transcends generations, spanning from the experienced Baby Boomers to the tech-savvy Generation Z.


Our unique strength lies in our diverse team, which comprises staff across many different age groups. With eyes and ears from every era, we are well-equipped to match the right talent with the right opportunities. Check out our latest job opportunities or get in touch with one of our consultants today!


In the ever-changing modern workplace, one constant remains: change. As each new generation enters the workforce, it brings a dynamic shift in expectations, values, and workstyles. Navigating these generational differences can be challenging, but it also offers opportunities for growth and innovation.


Before delving into what each generation values in the workplace, let's briefly recap on how we define the generations:


  1. Baby Boomers (1946-1964): Independent, self-assured, and competitive, they grew up during events like the Vietnam War and the moon landing.
  2. Generation X (1965-1980): Independent, resourceful, and hard-working, they experienced the AIDS epidemic and the rise of personal computers.
  3. Millennials (1981-1996): Goal-oriented, ambitious, and collaborative, they came of age during 9/11, the 2008 financial crisis, and the tech boom.
  4. Generation Z (1997-2010): Open-minded, ambitious, and pragmatic, they are tech-savvy and outspoken about social issues, experiencing the rise of social media and the COVID-19 pandemic.


Generations in the Workforce:


As of September 2023, New Zealand's working-age population is approximately 4.2 million people. Generation X and Millennials, aged 25-59, constitute the largest portion of the workforce. Interestingly, Generation Z has surpassed Baby Boomers in numbers and is projected to make up 30% of the workforce by 2030.

What Each Generation Values Most in the Workplace:


Due to differing life stages and experiences, each generation values different aspects of the workplace:


  • Baby Boomers: Value health insurance, wellness benefits, and engagement with managers.
  • Generation X: Prioritise work-life balance, autonomy, clear goals, and expectations.
  • Millennials: Seek work-life balance, social responsibility, flexibility, and career growth opportunities.
  • Generation Z: Value diversity and inclusion, mental health awareness, flexible work schedules, financial stability, and pay equity.


While generations have unique preferences, some elements are universally valued:


  • Flexible Working Arrangements: Offering options like work-from-home days, flexible hours, and hybrid work setups is appreciated by employees of all generations.
  • Work-Life Balance: Maintaining a healthy balance between work and personal life is a top priority for all generations.
  • People-First Culture: Fostering positive workplace relationships and recognising employees' contributions are universally important.


Understanding generational dynamics in the workplace is essential. Baby Boomers, Generation X, Millennials, and Generation Z bring distinct perspectives and expectations shaped by their life experiences. As the workforce evolves, with Generation Z becoming increasingly significant, employers must adapt their strategies to meet diverse generational needs.


Embracing generational diversity can drive innovation and growth, making workplaces more adaptable and resilient. Ultimately, what matters most at work transcends generations—it's about valuing the people who contribute to the success of organisations.

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